Host Maria Kuntz sits down with Matt McFadden, Senior Vice President at SimpsonScarborough, to explore the evolving role of brand storytelling in higher education. Matt shares insights from his extensive career helping universities transform their marketing strategies, emphasizing the critical connection between brand identity, storytelling, and enrollment. From flagship universities to smaller institutions, this episode dives deep into how colleges can craft value-driven narratives to connect with diverse audiences.
Strategic Storytelling Ep. 1
