Experience

Elevated to centralized role to refine and ensure consistent brand messaging for audiences of 1 to 320,000. Developed long-term content strategy and editorial plan to drive affinity marketing and campaign engagement metrics. Guide internal communications and external media relations strategy for all Advancement priorities.

Promoted and grew a team to 7 full-time employees, 35 freelancers, 3 part-time employees, and numerous vendors and agencies ensuring seamless execution of deliverables across print, e-mail, social, and digital platforms. Lead creative campaign development for alumni and donor communications and marketing, resulting in the launch of the university’s inaugural giving day and a complete transformation of the homecoming campaign creative strategy. Oversee budget allocation of $550,000, ensuring efficient financial management. Redesign creative workflows and processes to align with a new team structure and to scale for campaign launch.

Developed a cohesive brand voice for CU Boulder alumni and advancement communications, ensuring strategic alignment with university priorities. Oversaw allocation and management of a $420,000 budget. Collaborated with the leadership team while overseeing a team of 5 individuals and coordinating the efforts of 14 staff members, 25 freelancers, vendors, and a design firm. Created and implemented an effective internal communication strategy, launching the internal communications program for the division. Acted as the primary executive communicator, responsible for writing, editing, and strategically planning leadership communications.

Launched the College of Engineering’s pioneering admissions marketing efforts, catalyzing the development of an effective university-wide model to coordinate admissions marketing strategies. Oversaw executive writing for the college, including the development of impactful talking points, video scripts, and internal communications. Supervised a team of 3-4 students responsible for managing social media, video, and website operations. Cultivated strategic relationships across campus, effectively managing through influence to garner support for multiple projects.

Led strategic communications and event marketing initiatives for career services, taking charge of content strategy, brand messaging, and brand research. Implemented integrated communications strategies to effectively reach the target audience. Launched research-based, targeted strategic communications and marketing to engage students effectively, resulting in increased attendance at career fairs. Initiated and led brand research to enhance messaging and marketing efforts, effectively engaging a growing number of students in career workshops year over year. Spearheaded multiple integrated marketing campaigns including three inaugural campaigns (1Day4DU, Alumni Weekend, and career “Pathways” campaign), driving increased awareness and participation.

Currently pursuing a doctoral degree in higher education leadership focused on understanding and transforming the complex educational system in pursuit of increasing equity and access. 

I studied strategic communications through international and intercultural lenses with an emphasis inclusion and equity through qualitative and quantitative research. 

I completed a liberal arts triple major that emphasized critical thinking, creativity and cultural awareness.